Our promise - Profits Donation To Palestine
Our brand was created out of our love for Hip Hop, street art, nostalgia for the 80's and 90's, but above all else, our quest for connection as human beings. The global nature of the fashion industry means that certain trends or styles can be adopted and appreciated across different cultures. Participating in these trends creates a shared experience and a sense of belonging, fostering connections among people worldwide.
Now more than ever, we need to connect as human beings and amplify the voices of the oppressed any way we can. The whole world felt helpless watching horrors inflicted on innocent people in Palestine. We were in shock, we didn't know how to help or what to do. We are still not entirely sure what is the best way to help, but we knew for a fact that our brand must be mobilized to get the message out and to be a voice for the voiceless.
Until further notice, all of our designs will be about or inspired by Palestine. All profits after expenses will be donated.
Fashion is a Statement, Make Yours Today.
Definition of expenses:
- Cost of Goods (the cost to manufacture, print, and ship)
- Marketing (This is our biggest spend after Cost of Goods - We still rely heavily on paid ads to make sales)
- Professional Fees: Contractor fees for website development, video creation, ad hoc business needs. We mainly hire from Fiverr.
- Monthly subscriptions: Various platforms like e-commerce platform, commercial music use, mock-up generators, etc.
- Wages: Currently, these amount to about 70k/year.
- Returns/refunds
Our costs are high, and our profit margin is slim at the moment, but every little bit helps and we donate 100% of whatever is left after expenses. This varies month to month from $1000 to $3000. To put things in perspective, if we manage to generate sales without our heavy reliance on ads, we could be donating over 20k/month. We are working hard to achieve this by building a following and relying on word of mouth, not to mention providing stellar Customer Service.
We donate mainly to Baitulmal and Heal Palestine. We have also donated to Anera and Muslimi.
