Our promise - Profits Donation

Luetti 1980 was created out of a love for Hip Hop, street art, vintage culture, and nostalgia for the 80s and 90s — but above all else, out of a desire for human connection.

The global nature of fashion allows styles, ideas, and cultural influences to travel across borders and bring people together through shared experiences. Luetti 1980 believes fashion can be more than clothing. It can be identity, storytelling, solidarity, conversation, and human connection.

In recent years, many of our collections and designs have centered around social justice, humanitarian awareness, free speech, immigration, anti-war messaging, and global human rights issues. Like millions of people around the world, we often feel helpless witnessing suffering and injustice, but we believe our platform, audience, and creative voice can still be used to raise awareness and amplify voices that often go unheard.

Luetti 1980 believes clothing can be used as a vehicle for awareness, conversation, solidarity, and humanitarian support.

Fashion is a Statement. Make Yours Today.

Donation Policy

Luetti 1980 donates 10% of net profits from eligible social justice and humanitarian-related collections and campaigns.

Our costs are significant and our profit margins are often slim, but every contribution matters. The long-term goal is to continue building a stronger organic community, reduce reliance on paid advertising, and increase the brand’s ability to contribute more meaningfully over time.

Organizations we have donated to include:

• Baitulmaal

• Heal Palestine

• Anera

• Muslimi

Definition of Net Profits

Net profits are calculated after legitimate business expenses, including but not limited to:

• Cost of Goods:
  Manufacturing, printing, packaging, and shipping costs

• Marketing:
  Paid advertising and promotional expenses, which currently represent one of the company’s largest operational costs

• Professional Services:
  Contractors hired for website development, video editing, creative services, and operational support

• Software & Platform Subscriptions:
  E-commerce platforms, mock-up software, music licensing, business tools, and other recurring operational software

• Wages & Payroll:
  Employee and operational labor costs

• Returns & Refunds:
  Refund-related losses and operational return costs

Luetti 1980 believes transparency is important. While the brand is mission-driven and deeply connected to humanitarian and social causes, it also operates as a real small business with genuine operational expenses, payroll obligations, and sustainability challenges.

The goal is to continue growing awareness while building a financially sustainable business capable of making an even larger long-term impact.