The Watermelon Collection

Our Story

Founded in 2022, Luetti 1980 was born out of a passion for reviving the iconic streetwear designs of the 80s and 90s. What began as a tribute to the golden era of street fashion has quickly evolved into a premium brand that merges nostalgic design with contemporary flair. We’re not just creating clothing; we’re resurrecting a culture, infusing each piece with the vibrant spirit of the past while adapting it for today’s fashion-forward individuals.

Social Justice

Luetti 1980 is dedicated to social justice, with a strong focus on Palestine solidarity and community empowerment. Through bold, unique designs—such as an Arabic kid skateboarding in a keffiyeh or statements supporting resistance—the brand transforms fashion into a platform for activism. Committed to making a tangible impact, Luetti 1980 donates all profits after expenses to support justice-focused initiatives, amplifying its mission of fostering cultural pride and standing in solidarity with oppressed communities.

AT A GLANCE

The Watermelon Collection