The Hate it or Love it Collection

Introducing "HATE IT OR LOVE IT," a groundbreaking collection of premium quality tees and sweatshirts designed for those who embrace their identity as minorities unapologetically. This collection serves as a powerful testament to resilience, defiance, and self-love in the face of adversity.

Crafted with meticulous attention to detail, each piece in the "HATE IT OR LOVE IT" collection exudes sophistication and style. Made from the finest materials, our tees and sweatshirts are luxuriously soft and exquisitely tailored for a perfect fit, ensuring unparalleled comfort and durability.

In a world where hate and prejudice often prevail, "HATE IT OR LOVE IT" stands as a beacon of unity. It's more than just clothing; it's a statement of defiance against discrimination and a celebration of the beauty in our differences.

Join us in wearing your identity with pride and confidence. Because whether they choose to hate or love it, our diversity is what makes us extraordinary.

Our Story

Founded in 2022, Luetti 1980 was born out of a passion for reviving the iconic streetwear designs of the 80s and 90s. What began as a tribute to the golden era of street fashion has quickly evolved into a premium brand that merges nostalgic design with contemporary flair. We’re not just creating clothing; we’re resurrecting a culture, infusing each piece with the vibrant spirit of the past while adapting it for today’s fashion-forward individuals.

Social Justice

Luetti 1980 is dedicated to social justice, with a strong focus on Palestine solidarity and community empowerment. Through bold, unique designs—such as an Arabic kid skateboarding in a keffiyeh or statements supporting resistance—the brand transforms fashion into a platform for activism. Committed to making a tangible impact, Luetti 1980 donates all profits after expenses to support justice-focused initiatives, amplifying its mission of fostering cultural pride and standing in solidarity with oppressed communities.