Our commitment to justice and human rights has led us to a significant decision. In an era marked by biased mass media and widespread silence, we've chosen to use our creative platform to amplify Palestinian voices and raise awareness about their plight. It's a conscious effort to illuminate truths often left in the shadows, recognizing the power of fashion as a vehicle for change and solidarity.
Our dedication is deep-rooted and tangible. Since October, we have committed 100% of our profits, after expenses, to this cause, and we plan to continue our support until a permanent ceasefire is achieved. Despite facing considerable backlash, receiving dozens of hate mails daily, and being wrongly labeled as everything from zionists in disguise to terrorist-funding antisemites, we stand firm in our mission. We are driven by our shared humanity, not by the divisive labels that others may try to impose on us. We believe in the transformative power of fashion and invite you to join us in this movement. Whether through purchasing our products or simply sharing our message, your support amplifies our effort to make a meaningful statement. With Luetti 1980, fashion is not just about style—it's about taking a stand. Make your statement today.
