The Watermelon Collection

Our Story

Luetti 1980 began long before its launch in 2022—in the thrift markets of Sfax, Tunisia, where our founder grew up chasing hip-hop style and sewing secondhand logos onto hats. Today, that same independent spirit shapes premium streetwear that brings Arab heritage and American street culture together. Rooted in the ’80s and ’90s. Made for what we stand for now.

Social Justice

Palestine has been part of Luetti from the beginning. Our designs speak to heritage, resistance, and the right to live with dignity. We donate a portion of our profits to organizations supporting humanitarian relief and community initiatives. If we’re putting words on a shirt, we believe they should stand for something. Dress to Protest.