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Article: Athletic Gear and Hip Hop

Athletic Gear and Hip Hop

Athletic Gear and Hip Hop

Hip hop culture has always had a significant influence on fashion, including athletic gear. From tracksuits to sneakers, the hip hop community has redefined sportswear and made it a staple in everyday fashion. In this blog, we will explore the history and influence of athletic gear in hip hop culture and provide examples of popular clothing items.

Hip hop culture emerged in the Bronx during the late 1970s and early 1980s, and during this time, athletic gear was not yet a prominent aspect of fashion. However, as the culture began to spread, so did the popularity of sportswear. Adidas became the first brand to establish itself in hip hop fashion, with their iconic tracksuits becoming a staple among breakdancers and rappers alike.

B-boy breakers 1983 wearing tracksuits

The popularity of Adidas tracksuits can be attributed to the rise of the b-boy culture, which was centered around breakdancing. Tracksuits allowed for freedom of movement and provided a way to express personal style. They were also practical for the dance floor, as they could easily be layered with t-shirts or sweatshirts.

In the 1990s, the popularity of sportswear in hip hop fashion continued to grow. Nike became a major player in the game, with their Air Jordans and other sneakers becoming highly sought after by hip hop fans. In addition to sneakers, oversized t-shirts, baggy shorts, and baseball caps also became popular among hip hop artists and fans.

Hip hop culture has had a significant influence on athletic gear, with many brands looking to the culture for inspiration. This influence can be seen in the numerous collaborations between athletic brands and hip hop artists. For example, in 2003, Reebok collaborated with Jay-Z to release the S. Carter sneaker line, which featured designs inspired by Jay-Z’s personal style.

Hip hop culture has also had an influence on the way athletic gear is worn. In the 1980s and 1990s, it was common for hip hop fans to wear their athletic gear oversized and layered. This style was not only practical for the dance floor but also allowed for individuality and self-expression.

Kris Kross wearing athletic gear in the early 90's

Athletic gear has been a part of hip hop fashion since its inception, and its influence can be seen in the way many athletic brands design their clothing. From tracksuits to sneakers, hip hop culture has redefined sportswear and made it a staple in everyday fashion. The popularity of athletic gear in hip hop fashion shows no signs of slowing down, and it will be interesting to see how the culture continues to influence fashion in the future. Luetti1980  Retro Athletics Collection draws inspiration from this trend. From oversized shirts to baggy sweatpants, the collection is a nod to the culture and a continuation of its ever evolving reach.

 

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